Joubert Group

With over 90 years of expertise in the textile industry, the Joubert Group diversified into the automotive market in the mid-1990s. From laces to bungee cords without forgetting electric fencing as well as the Free Swim belt, Easy Grip (voted Product of the Year 2010), from traditional snow chains to Grip Tex snow socks and of course the manufacturing of plastic parts or straps and nets for securing loads, our innovative expertise is dedicated to finding bespoke solutions tuned to our customers’ needs.

Our ranges and products are listed by the leading retailers in Europe and the USA such as Norauto, Brico-Dépôt, Decathlon and Walmart.

About Joubert

Since the creation of the company in 1928, we have not stopped innovating to help make life that little bit easier.

Our history

It all began in 1928 when Auguste Joubert, then a farmer, bought a farm in Ambert, in the heart of the Livradois-Forez area, between Clermont-Ferrand and Saint-Etienne.


Located in Ambert, Joubert Group has set up in several countries to be closer to its customers and develop its markets.

Customer references

Whether for direct sales or to supply distributors, OEMs and car manufacturers, the Joubert Group products are present in Europe, Asia, Australia and the USA.