Joubert Group

It all began in 1928 when Auguste Joubert, then a farmer, bought a farm in Ambert, in the heart of the Livradois-Forez area, between Clermont-Ferrand and Saint-Etienne. Taking advantage of a stream on his property, he installed the first braiding machines and began manufacturing cords and laces which he sold on the nearby markets.

After a fire ravaged his company during the Second World War, he decided to rebuild the site with the help of his two sons. The industrial production was geared towards manufacturing braids and cords but also elastic items for hosiery and sportswear.

The business gained momentum and continued to invest to pursue its development. After becoming the first manufacturer of bungee cords, the catalogue was bolstered with other products: electric fencing in the form of tapes, products for the automotive original equipment industry (storage nets, parcel shelf lifters, exhaust pipe tensioners, seat adjustment straps, etc.).

Now, with its 3 divisions: Technical Textile, Automotive OEM and Polaire Auto Equipment, the Joubert Group offers a wide range of products making life that little bit easier and safer.




Acquisition of LACOUR, renamed Joubert Lacour, specialized in cutting, stamping, welding and assembly of sub-assemblies


Acquisition of ACPS, renamed Joubert North France, a European player in the design and manufacture of roof racks and bars


Creation of Joubert Morocco


IATF certification for Joubert France (design) and Joubert Tunisia (production)


Takeover of Polaire, French auto equipment and accessories distributor


Launch of the winter products line: Easy Grip composite snow chain. Inventor and co-developer with Michelin.


Creation of Joubert Tunisia


ISO 9001 certification


Access to the “automotive” market


Creation of Joubert Malaysia


Start of industrial production


Creation of Joubert in Ambert (France)